Yoast Local SEO Multiple Locations

Yoast Local SEO for multiple locations is the setup of one WordPress site to publish a unique, structured page for each physical branch, while sharing consistent business data and schema across locations.

Beginner3 min readUpdated 2026-07-26Reviewed by Lucía Marín

Key takeaways

Yoast Local SEO supports multiple locations with a single checkbox in settings.
Each branch needs its own page with unique, locally relevant content.
Shared business info and hours save time, but overrides are available per location.
A locations hub page improves navigation and internal linking.
Avoid duplicate content and generic contact pages to maximize local rankings.

This tactic walks you through enabling the feature, creating location pages, and avoiding common pitfalls.

Example: A Coffee Chain with 3 Branches

Scenario: Bean & Brew has locations in Austin, Dallas, and Houston.
Goal: Each branch ranks for “coffee near me” and city-specific queries.
Setup:
- Enable multiple locations in Yoast Local SEO.
Set Austin as the primary location (headquarters).
Create three pages: /locations/austin/, /locations/dallas/, /locations/houston/.
Add shared business info (brand name, logo) and shared hours (e.g., Mon-Fri 7am-7pm).
Override hours for Houston (opens at 8am).
Write unique content per page: mention local landmarks, neighborhood, and team.
Result: Each page appears in local pack results for its city.

Quick Start: Set Up Multiple Locations in Yoast

Go to SEO > Local > General in your WordPress dashboard.
Check the box “My business has multiple locations”.
Set a primary location (usually your main office or headquarters).
Add shared business information (name, logo, contact email) and shared opening hours.
Create a new page for each branch (e.g., /locations/chicago/).
In each page’s Yoast Local SEO meta box, override the address, phone, and hours if they differ from the shared data.

How to Judge If Your Setup Is Ready

Yoast Local SEO plugin is installed and activated.
You have a list of all physical locations with accurate NAP (name, address, phone).
Each location has a dedicated page (not a single contact page).
Shared business info is entered once in Yoast settings.
Per-location overrides are applied only where needed (e.g., different hours).
A locations hub page exists (e.g., /locations/) that links to every branch page.

Common Mistakes to Avoid

Using one generic contact page for all branches instead of separate location pages.
Duplicating content across location pages and only swapping the city name.
Forgetting to set a primary location or enable shared business info, causing inconsistent schema.
Linking local searchers to the homepage instead of the exact location page.

Next step

Local Landing PagesLearn how to optimize each location page for local search.

FAQ

How do I enable multiple locations in Yoast Local SEO?

Go to SEO > Local > General in your WordPress dashboard and check the box 'My business has multiple locations'. Then set a primary location and add shared business information.

Can I use the same content for all location pages?

No. Search engines penalize duplicate content. Each location page should have unique, locally relevant content beyond just swapping the city name.

Sources

Yoast Help: How to set a primary location in Local SEO — Official setup steps for enabling multiple locations and choosing a primary location.
Yoast: Local landing pages and how to create them — Official guidance on creating separate location pages, using unique content, and including local details.
Yoast Local SEO tutorial video: add shared business information — Shows the multiple-locations workflow, shared business info, inheritance, and per-location overrides.
Search Engine Journal: The Complete Guide To Local SEO For Multiple Locations — Widely cited SEO reference for multi-location architecture, location pages, and consistency management.

Reviewed by Lucía Marín, Founding editor.