Best SEO Podcasts
SEO podcasts are audio shows that share practical search marketing advice, interviews, and SEO news for practitioners learning on the go.
Key takeaways
- Mix beginner-friendly shows (SEO 101) with Google-owned sources (Search Off the Record).
- Podcast recommendations change every 6–12 months; review regularly.
- Cross-check tactical advice with Google Search Central documentation.
- Use podcasts to stay current with algorithm updates and industry thinking.
Below you'll find a curated list of top SEO podcasts for different skill levels and goals.
Example: Using a Podcast to Learn About a Core Web Vitals Update
- You hear about a Core Web Vitals update on Search Off the Record (Google's podcast).
- The host explains the change and its impact on rankings.
- You then visit Google Search Central to read the official documentation.
- Finally, you run a Lighthouse audit on your site to check your scores.
- This workflow ensures you get both the context (podcast) and the authoritative details (docs).
Quick Start: How to Start Listening to SEO Podcasts
- Choose a podcast app (e.g., Apple Podcasts, Spotify, Google Podcasts).
- Subscribe to 2–3 shows from the list below (mix beginner and news).
- Listen to the latest episode to get a feel for the format.
- Take notes on tactics or news you want to research further.
- Cross-check any tactical advice with Google Search Central.
- Review your subscriptions every 6 months to drop inactive shows.
How to Judge an SEO Podcast
- Authority: Does the host work at Google or a reputable SEO agency?
- Recency: Are episodes published within the last 3 months?
- Relevance: Does the content match your skill level (beginner vs. advanced)?
- Actionability: Does the show provide tactics you can apply, or just news?
- Diversity: Does it cover different areas (technical, content, local)?
Common Mistakes When Using SEO Podcasts
- Treating a podcast list as evergreen – shows go on hiatus or change focus.
- Relying only on interview shows – miss Google-authored sources like Search Off the Record.
- Using podcast advice as final authority – always verify against Search Central.
- Ignoring beginner-friendly shows – advanced-only lists alienate new learners.
Next step
FAQ
What is the best SEO podcast for beginners?
SEO 101 and Marketing School are excellent starting points due to their accessible format and foundational topics.
Are SEO podcasts reliable for learning?
They are useful for staying current, but always cross-check tactical advice with Google Search Central documentation.
How often should I update my podcast list?
Podcast availability and relevance change frequently; review your list every 6-12 months.
Related topics
Sources
- Google Search Central — Primary source for official search guidance and algorithm-related documentation.
- Search Off the Record — Google’s own SEO/search podcast and a high-authority reference for practitioner education.
- Search Engine Journal — Well-known SEO publication that frequently covers podcasts, industry interviews, and search news.
Reviewed by Lucía Marín, Founding editor.