Business.site Google
Business Site Google was Google’s free, auto-generated one-page website for a business profile, built from Google Business Profile data and later retired in favor of redirecting users to the business profile itself.
Key takeaways
- Business Site Google was a free, auto-generated one-page website from Google Business Profile data.
- It was retired in early 2024; all URLs now redirect to the business profile.
- It was not a CMS or a full website replacement.
- Focus on optimizing your Google Business Profile for local SEO.
- Build an owned website for full control and customization.
It was a simple way for local businesses to get online quickly, but it is no longer active.
Example
A local bakery verifies its Google Business Profile, providing name, address, phone, hours, and photos. Google automatically generates a one-page website at bakery.business.site with that information. Customers find the site via search. In 2024, the bakery’s customers are redirected to its Google Business Profile instead.
When should I use this?
- Legacy reference: Understand the feature if you encounter old URLs or outdated advice.
- Local SEO context: Recognize that the Google Business Profile is now the sole local presence tool.
- Historical knowledge: Useful for understanding Google’s evolution in local business tools.
What it is not
- Not an active website platform: The feature is retired; you cannot create new sites.
- Not a CMS: It never offered customization, blogging, or e-commerce.
- Not a replacement for an owned website: It was a basic page, not a full business site.
- Not a ranking factor: The site itself did not boost local SEO beyond the profile data.
Quick start
- Verify your Google Business Profile: Ensure your profile is claimed and accurate.
- Complete all profile fields: Add name, address, phone, hours, categories, photos, and posts.
- Monitor your profile: Use the Google Business Profile dashboard to update info and respond to reviews.
- Build an owned website: Use a website builder or CMS for full control.
- Redirect old URLs: If you had a business.site URL, ensure your profile is up-to-date to handle redirects.
Common mistakes
- Treating it as an active platform: The feature is gone; do not try to create a new site.
- Confusing it with a full website: It was never a substitute for a proper owned site.
- Using outdated tutorials: Many guides still reference the feature; check dates.
- Ignoring the Google Business Profile: The profile is now the primary local presence; keep it optimized.
Next step
FAQ
Is Business Site Google still available?
No. Google retired the feature in early 2024. Existing business.site URLs now redirect to the corresponding Google Business Profile.
What happened to my old business.site URL?
Since March 2024, all business.site and negocio.site addresses automatically redirect to the Google Business Profile of the business.
Can I still create a website from my Google Business Profile?
No. The auto-generated website feature has been removed. You can still use your Google Business Profile as a local listing, but for a website you need an owned site or a third-party builder.
Related topics
Sources
- Google Business Profile guidelines — Official Google guidance on how businesses should be represented in Search and Maps.
- Search Engine Journal — Useful industry explanation of creating a website from a Google Business Profile and the feature’s context.
- Google Business Profile Help — Primary support hub for current Google Business Profile features and policy changes.
Reviewed by Lucía Marín, Founding editor.