Pinterest Keywords
Pinterest Keywords is an SEO topic covered in SeoWiki.
Key takeaways
- Pinterest keyword research typically starts with a seed topic typed into the Pinterest search bar, where autocomplete suggests related queries.
- Guided search tiles and related terms help expand a seed keyword into longer, more specific phrases.
- Pinterest Trends is used to check seasonal patterns and changing interest over time.
For SEO practitioners, Pinterest keywords are a discovery tactic that can drive long-tail traffic from Pinterest search, boards, and recommendations when they match user intent and content themes. They also help you plan content around seasonal demand and prioritize topics that align with audience language.
Example
Pinterest keyword research typically starts with a seed topic typed into the Pinterest search bar, where autocomplete suggests related queries.
Quick start
- Define the goal for this topic.
- Check the live SERP format.
- Improve one page that matches the intent.
- Measure in Google Search Console.
Common mistakes
- Treating the topic as a one-time task
- Ignoring search intent
- Copying tactics without checking your SERP
Next step
FAQ
What are Pinterest keywords?
Pinterest keywords are the words and phrases users type into the Pinterest search bar. Creators use them in their profiles, boards, and pins to help Pinterest understand and surface their content in search results and recommendations.
How do I find the best Pinterest keywords?
Start by typing a seed topic into the Pinterest search bar and noting autocomplete suggestions. Use guided search tiles to expand into longer phrases. Check Pinterest Trends for seasonal patterns. Group related keywords into topic clusters.
Where should I place Pinterest keywords?
Place keywords in your profile name, bio, board titles, board descriptions, pin titles, pin descriptions, and image alt text. Focus on 2–3 core keywords per pin for best results.
What is the difference between Pinterest keywords and Google keywords?
Pinterest users often search with different language and intent than Google users. Pinterest keywords tend to be more visual, inspirational, and action-oriented (e.g., 'DIY wedding centerpieces') compared to Google's more informational queries.
Related topics
Sources
- Pinterest Trends — Primary Pinterest tool for trend and seasonality research.
- Pinterest Business Help Center — Official source for how Pinterest search and business features work.
- Google Search Central — Useful for general keyword and search-intent concepts that also apply to Pinterest content planning.
Reviewed by Lucía Marín, Founding editor.