Shopify Urls
Shopify Urls is an SEO topic covered in SeoWiki.
Key takeaways
- A typical URL has a protocol, domain, and path; Shopify store URLs often use a default .myshopify.com domain or a custom primary domain.
- In Shopify, the editable part of most page URLs is the handle; the fixed prefix is determined by page type and cannot usually be changed.
- Shopify recommends SEO-friendly URLs that are readable, short, keyword-relevant, lowercase, and hyphen-separated.
For SEO, Shopify URLs affect crawlability, readability, and how clearly a page’s topic is communicated to search engines and users. Clean, descriptive URLs also help avoid duplicate or confusing URL variants when parameters, redirects, or changed handles are involved.
Example
A typical URL has a protocol, domain, and path; Shopify store URLs often use a default .myshopify.com domain or a custom primary domain.
Quick start
- Define the goal for this topic.
- Check the live SERP format.
- Improve one page that matches the intent.
- Measure in Google Search Console.
Common mistakes
- Treating the topic as a one-time task
- Ignoring search intent
- Copying tactics without checking your SERP
Next step
Related topics
Sources
- Shopify Blog — Parts of a URL — Defines URL components and explains the structure of a typical URL.
- Shopify Blog — URL Slug Best Practices — Primary Shopify guidance on SEO-friendly URL slugs and audits.
- Shopify Help / Admin — Domains and URL settings — Best source for how Shopify stores manage primary domains and store URLs.
Reviewed by Lucía Marín, Founding editor.